Karst Ecotourism Development Strategy of Bukit Jaddih Madura

Rita Parmawati, Rif’atul Imaniyah, Lutvita Eka Rokani, Muhammad Iqbal Rajaguni, Agung Sih Kurnianto

Abstract


Bukit Jaddih Karst in Bangkalan, Madura, is an ex-limestone mining location managed partially by individuals or community groups as tourism area. This study aims to develop sustainable strategies for Bukit Jaddih karst resources and ecotourism. Data were obtained from questionnaires given to 30 respondents consisting of visitors, miners, traders, society, and policymaker then being analyzed for the strategy for the development of tourism object. SWOT strategy was used to determine every aspect of tourism development (weight=0.00 to 1.00). Score are given in a rating where the rating indicates the level of importance (1 = unimportant; 2 = rather important; 3 = important; 4 = very important). The IFAS analysis shows Bukit Jaddih karst has some dominant internal strengths, ie uniqueness, safety, cleanliness, food access to food-stalls, and cellular networks covering tourist areas. However, tourist services in Bukit Jaddih are not good enough and indicated as dominant weakness. EFAS shows that Bukit Jaddih can provide employment opportunities for the surrounding community. The strategy of the Matrix analysis supports an aggressive growth policy (Growth Oriented Strategy), which is using the Strength Opportunities (SO) strategy and is applied based on the utilization of the opportunities of karst Bukit Jaddih ecotourism. The strategies to be developed are 1). Promotion through print, tv, radio and social media; 2). Developing diversified tourist attraction; 3). Mapping of tourism potential of Bangkalan Regency; 4). Establishment of Tourism Awareness Group (Pokdarwis); 5). Training for local community as guide; 6). The establishment of Surabaya-Madura tourism package; 7). Establishment of regulations that regulate the cleanliness, security, and comfortness.

Keywords: Bukit Jaddih, EFAS, IFAS, strategy, tourism development.


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