Moving Towards Eco Cultural Tourism Village (a Case Study of Pondok Cabe Village)

This study identifies some eco-cultural tourism attraction potentials that exist in PondokCabeUdik Village Tangerang Selatan Indonesia. In addition, it investigates local peoples opinion on tourism development. The objective is to provide a preliminary overview of eco-tourism development. This study is a descriptive study that uses three types of instrument in data collection method, including questionnaire, interview and field observation. The data is then analyzed using SWOT analysis. The result indicated that natural potential include farming, lake and fish pond, and chicken hatchery. Cultural potentials include cultural diversity that depicted in praying houses and culinary. 194 respondents involved are the locals. The result showed thatthere is positive view from the local community on the availability of tourism potentials and development in the future. It is proposed that environmental awareness, education, ecotourism development, and consensus buildingare needed to implement eco cultural tourism concept. Keywords: Tourism, Eco-Cultural, Village, Planning and Development


INTRODUCTION
Indonesia tourism industry has an important role in Indonesia economy. It has placed itself on the 4th rank in industry contribution to national GDP after oil and gas. During the last 10 years there is positive growth in terms of international tourism [1]. The sector has contributed US$ 10 billion to national economy in the end of 2013. Tourist arrival is also predicted to grow in the future as economy continues to rise. The government of Indonesia is targeting 20 million of visitors by 2020. Although tourism industry is growing, however tourism development distribution is imbalance among provinces. Indonesia tourism mainly concentrates in Java and Bali, in which the infrastructure and the economy activities are there [2].
As a developing country, Indonesia is still moving forward from villages to modernization. Development in the infrastructures occur; such as transportation, roads, railways, airport, and public facilities. As development is on progress, there are some challengesfaced which include of deforestation, pollution, floods and increasing population.
One suggested alternative to achieve sustainability especially in tourism is by implementing the local wisdom [3]. Local wisdom is said to have been the concept that is able to up bring the local values for welfare and spiritual Correspondence address: Rina Kurniawati Email : rinakurniawati@stpsahid.ac.id Address : Sahid Institute of Tourism, Jakarta balance; a balance between People t God t Nature. This concept has been applied in Bali that is known as Hita Karana. The concept applied in managing its island. Local wisdom is a positive form for creative tourism that can be significant for tourism promotion [4]. Similarly the concept of sustainable tourism encourages the balance between social, economy and the environment. As tourism not only bring positive, but negative impacts on the world such as the destruction of the environment and probably to social lives. The word sustainable is the master key for a better future.
Another concept that supports sustainable development in the area of tourism is the concept of eco-cultural tourism. Russell [5] applies the concept of eco-cultural tourism as means for the sustainable development of culturally marginal and environmentally sensitive region. Other studies also had a similar view that sustainable development is achieved through eco cultural Tourism [6,7].
In regional level, there have been efforts in promoting sustainable development, for example ASEAN have cooperation in sustainable environmental practices among its members. Awards are given to cities that apply sustainable practice. In micro level, the concept now rises at some parts in Indonesia that have started such practices. One of the examples is Solo city that have incorporated the eco-cultural city concept, giving balance between environment, cultural and economic growth. It used to be a rural city. Following is Tangerang city, the city has grown from an ordinary sub urban city to ASEAN award winner in environment sustainable city.
In other smaller area in South Tangerang City lays a small village t Pondok Cabe Udik, a sub urbandistrict that is neighborhood to the capital city Jakarta, west of South Jakarta. Its strategic location is close to the capital city makes the village favorable place to settle. The village is filled with people with different cultural backgrounds. The village is in the stage of development in the sense that it is moving forward from village to modernization. In order to have a sustainable living, which is to create balance between our economic, nature, and social system; meeting the needs today without compromising the ability for the future to meet their needs. Eco cultural tourism is one viable option.
The aim of this study is to collect information in support to the development planning in the area. This study allso find out whether tourism is a desirable option for the community. It also identifies and explores tourism potentials in the village.

MATERIALS AND METHODS Study area
Pondok Cabe Udik is including in the area of Pamulang t Tangerang Selatan. It has an area of 5.142 km 2 has a population density that is relatively small compared with the other villages. With the broad population density in Kelurahan Pondok Cabe Udik with a population of 20.202 inhabitants is around 3.93 per km 2 . The industries in the area mostly consist of housing/ real estate, social services, and food and beverages business [8].

Data Colection and Analysis
Data collection used questionnaire, interview, and field observations. For the questionnaire is divided into three parts. The first part of the questionnaire is about socio demographic of the respondents. The second part is opinion on tourism planning; the last part is about development issues. The questionnaire utilizes nominal and Likertscale. The questionnaire is to find out the perspectives of local people towards tourism development. The total respondents of this research are 194 people who are local residents. The sample is taken or pooled based on random sampling techniques. The data is analyzed descriptively.
The unit analysis is the local community which is taken from the total population of 20.202 residents. In identifying tourism potencies, we involved tourism components which include tourist attractions, amenities, accessibilities, and supporting organization.

RESULT AND DISCUSSION Tourism Potential Attraction
Pondok Cabe Udik village is a sub-urban areas neighboring south Jakarta, which native is relatively similar to Jakarta city. However there have been new comers to the area, making the place as a multi-cultural village. The village has several local tourism attractions.

Natural Attractions a. Farming
There is a spot of garden and plantations that produces fruits and flowers. The products include orchid flowers, Cambodia flowers, banana trees, melon, and cucumber. b. Fishing pond and lake Pondok Cabe Village has a lake that is one of important spot in the area to hold water from rain and gutters. The lake is also used by local as a spot for fishing. Outsiders may rent the place for fishing session or fishing competition. c. Hatchery The local has a chicken hatchery. It not an ordinary chicken being hatched, but fighter chicken in which the local can use the chicken in chicken fighting competition.

Cultural Attractions a. Praying houses
As the area consists of people from different religions, such as Moslem, Christian, konghu cu, and Budhist temple. There are various praying houses in there. The most interesting pray houses which have unique The culinary that is prominent in the area is Dodol (sort of sweets), sweets that are normally made during holy day.
Despite there are more prominent attractions outside Pondok Cabe village, the tourism attractions in there have interesting, simple and unique tourism potentials with beautiful village environment (Fig. 1).  (Table 1).
In terms of knowledge and interaction with tourists, it is known that respondents feel they have no knowledge of a lot of tourists, but the majority of respondents claimed to have interacted with tourists. Most states also have never seen tourists in Pondok Cabe. Overall respondents have a positive attitude about the presence of tourists or tourists encounter.From interviews it can be concluded that the views of the tourists still looked at the stranger who called tourists. However, respondents positive attitude towards tourists provide opportunities for the development of village tourism potential in Pondok Cabe.
From the questionnaire, it is also known that the respondents have a positive opinion regarding the planning and development of tourism and village tourism in Pondok Cabe Udik. The respondents stated that the presence of tourism will be able to preserve the living environment they live in, they also realize that the cultural and green environment can be a tourist attraction to attract tourists to come to their area. The respondents believe that tourism can boost the economy, investment, and give them the opportunity to do business and trade. In addition, respondents felt the government needs to do the planning and development of tourism in the area. Respondents also want to be involved in the planning and development of tourism in the area (Table 2).

SWOT Analysis
On the third part, respondents were asked about the problems of development in their area and their expectations (Table 3). dZ v•Á OE•[ }( respondents reported are as follows: a. Major problems, the first priority is rubbish, the second is the improvement of the road, the third is education, unemployment and the fourth is the lack of government attention and the fifth is the lack of cooperation between government and society. b. The respondents agree and believe that with the development of tourism in this region can resolve the existing problems. c. Expectation for the development in the area is to become more advanced, cleaner, neat and beautiful, rising incomes, more safe and secure. d. Type of tourist attraction to be developed in Pondok Cabe Udik is first is the art and culture (Lenong Betawi, dangdut, dance), the second is fishing, the third is a playground, swimming pool fourth, and five are martial arts.
The concept of development of eco-cultural sub urban areas is not something new. Eco sub urban case study indicate the urgency and important to give consideration to sub urban area planning and development [9]. The study previously conducted has implemented greener environment and communities for making livable neighborhood. Compared to the other sub urban area, Pondok Cabe Village is still in its earliest stage of development.
This study also affirms that in implementing eco-cultural tourism village include sustainable in the environment, respect socio-cultural authenticity and long term economic benefit. Environmental awareness, education, ecotourism development as well as strong political leadership are important to ensure wide participation and consensus building [10].

CONCLUSION
PondokCabe village is one out of the hundreds sub-urban area in Indonesia. The location which is neighboring to the capital city makes it easy access for jobs, foods, houses, education, and business. Just like any other sub urban area, it has become good place for residential. In addition, modernization has come to place. Increase of population, housing, and infrastructure is inevitable, so is the degradation of the environment and local culture.
At the same time, there are some potential for saving what the local has. There are still some À]oo P •[ µošµOE o v v šµOE o ššOE š]}v• šZ š make the village identity worth conserving for the future. In addition, the locals also need and want to have more developed areas and economy. They have positive view on tourism development, that tourism will have positive impact on economy and sustainability of the environment.
With the positive view and some potential towards eco cultural village, therefore there is an opportunity to implement the concept of eco cultural tourism to reality.