The Effect of Merchant Characteristics and Religious Tour Visits as a Moderating Variable to Merchant Revenues (Study in Sunan Ampel Religious Tourism Area, Surabaya)
This study aims to determine the influence of merchant characteristics based on age, education, capital, years in business and labor to the income of merchants and to know the effect of religious tourism as moderating variable that influences the Sunan Ampel religious tourism area of Surabaya. This research used simple random sampling technique with 70 merchants as respondent. Data were analyzed using moderation regression with interaction method. The results showed age, capital and labor have a significant effect on the merchant's income while the years in business and education have no significant effect on the merchant's income. The result of research on religious tourism visit as moderating variable shows religious tourism visit has a moderating effect on the relationship of age, capital and business time to the merchant's income. On the other hand, this variable has no moderating effect on the relation of labor and education to the merchant's income.
Keywords: age, capital, education, labor, religious tourism, the income of merchants, years in business.
LicenseAuthors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).