Visiting Tourism Destination: Is It Influenced by Smart Tourism Technology?

Authors

  • Eko Susanto Politeknik Negeri Bandung
  • Syifaa Novianti Politeknik Negeri Bandung
  • Wahyu Rafdinal Politeknik Negeri Bandung
  • Mega Fitriani Adiwarna Prawira Sekolah Tinggi Pariwisata Bandung
  • Chandra Budi Septyandi Politeknik Negeri Bandung

DOI:

https://doi.org/10.21776/ub.jitode.2020.008.03.04

Abstract

The development of technology has changed various sectors in life to be smart, including tourism. This study aims to analyze the effect of smart tourism technology attributes on visit intention and visiting tourist destinations. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial Least Square is applied to test the relationship between variables. The results of the study revealed that smart tourism technology attributes such as smart information systems, smart tourism management, smart sightseeing, e-commerce systems, smart safety, smart traffic, and virtual tourism objects affect visit intention. The study also revealed the effect of visiting intentions on visits to tourist destinations. The findings of this study provide the basis for formulating strategies for implementing smart tourism technology that is appropriate in attracting tourist visits.

Keywords: Smart tourism technology, Tourism destination, Tourist behavior, Visit intention.

Author Biographies

Eko Susanto, Politeknik Negeri Bandung

Program Studi Usaha Perjalanan Wisata Jurusan Administrasi Niaga Politeknik Negeri Bandung

Syifaa Novianti, Politeknik Negeri Bandung

Program Studi Usaha Perjalanan Wisata Jurusan Administrasi Niaga Politeknik Negeri Bandung

Wahyu Rafdinal, Politeknik Negeri Bandung

Program Studi Manajemen Pemasaran Jurusan Administrasi Niaga Politeknik Negeri Bandung

Mega Fitriani Adiwarna Prawira, Sekolah Tinggi Pariwisata Bandung

Program Studi Manajemen Bisnis Pariwisata Jurusan  Kepariwisataan Sekolah Tinggi Pariwisata Bandung

Chandra Budi Septyandi, Politeknik Negeri Bandung

Program Studi Usaha Perjalanan Wisata Jurusan Administrasi Niaga Politeknik Negeri Bandung

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Published

2020-09-30

Issue

Vol. 8 No. 3 (2020)

Section

Articles

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Copyright (c) 2020 Journal of Indonesian Tourism and Development Studies

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